On a quick trip to the nearest supermarket, you notice that everything seems labeled with the words ‘super,’ ‘ boost,’ or ‘healthy.’ It sure makes you feel like you’re just one serving away from becoming a healthy superhero, right? Welcome to the world of functional food, magical meals packed with health-boosting ingredients — and lots of marketing.
But here’s the catch: not all these claims are as solid as they seem. All that glitters is not gold, and all that says super does not make you super! While everything from chia seeds to kombucha is pretending to be miraculous foods, it is important to understand what they actually offer.
Functional food does have a positive impact on your body, but they are often crowded out by clever ads. So, as a responsible consumer, check the facts before surrendering to their aggressive marketing.
This article will separate the chaff by comprehending the scientific reality of functional foods. You will be taken through the common myths and, most importantly, the science-backed truth behind these fancy labels hiding the real nutrition. So, before sprinkling flax seeds on everything, read, understand, and implement.
What is functional food? It is food that provides additional health benefits along with its basic nutritional value. These benefits aim to promote overall health, enhancing physical and mental well-being and minimizing the risk of chronic diseases. These can be classified into the following:
Here are some examples of functional food:
Functional foods have bioactive compounds and provide basic nutrition with added health benefits. They contain compounds such as vitamins, minerals, antioxidants, fiber, and probiotics, which promote health and prevent diseases by interacting with the body biologically.
Here are some examples of scientifically proven compounds that can be used in functional food.
With equal benefits come special risks as well. Overconsumption of functional foods can lead to adverse effects.
For example, high-fiber foods can cause allergic reactions with certain medications and stomach discomfort. Functional foods are also very expensive, which might not be achievable for people with lower income. Lastly, producing functional foods has a significant environmental impact that may outweigh its benefits.
As a responsible consumer, it’s your duty to distinguish between reality and the exaggeration of common marketing strategies. They blur the lines between fact and fiction, making it hard to stick to the truth.
Be aware of what you eat and educate yourself to keep your body and soul happy! Here are some myths debunked about functional foods.
Myth 1: Functional food can cure anything
Functional foods have been found to contribute to improved health, but they are not magic potions.
For everything you eat, keep them to make your diet balanced. For instance, salmon, rich in omega-3 fatty acids, can keep your heart healthy but cannot cure chronic heart diseases on its own. Instead, a balanced diet with multiple nutrients can help you reach your goals.
Myth 2: Functional foods are always more beneficial than regular foods
Not all functional foods are better than their natural counterparts. Eating fortified foods such as cereals is beneficial (providing specific nutrients), but eating whole foods such as fruits provides a broader range of benefits and works synergistically.
For example, eating whole foods such as apples or oranges adds fiber, antioxidants, and phytochemicals and complements a daily dose of vitamins and minerals.
Myth 3: Functional foods are hard to find and expensive
Functional foods have health-boosting ingredients, which can often be found in your daily fruits and vegetables at the nearest grocery store.
For example, lutein-containing kale supports your eye health and works with spinach and eggs for vision. Rich in lycopene, Tomatoes help older men boost their prostate health. Similarly, oranges support the immune system, almonds support skin health, and broccoli has cancer-protective properties. These functional ingredients aren’t hard to find or expensive at all!
Myth 4: All functional foods are natural
Like most available foods, these are processed and fortified to add more nutrients. This can be beneficial if you know what you are consuming. Still, a rich diet is much better than consuming added sugars and preservatives.
Myth 5: Your needs don’t change as you age
With age, your body finds it hard to produce nutrients, leading to significant changes in your body’s needs. To compensate for this, optimum nutrition from functional and non-functional foods becomes essential for better and longer survival.
Functional foods are not inherently bad, but it’s important to be aware of marketing tactics. It greatly influences how you perceive something, even food, through the following tactics:
Such attempts create a bubble of credibility in your mind, overshadowing the real benefits of functional foods.
Sometimes, they promise fake claims that lack scientific backing, and even if they do, they come with applied terms and conditions. For these claims to be fruitful, they should be evaluated rigorously by scientific bodies.
Also, a study claims that many consumers misunderstand functional foods and rely on advertising and packaging for information. These advertisements make health claims that can be overly technical or misleading, leading to misinterpretation of the benefits of functional foods.
Thus, blindly following unproven benefits can lead to neglect of a balanced diet. Some foods might even show an adverse effect or interact negatively with medications.
But it’s not only about claims. Functional foods are not as cheap as they seem! Their marketing budget can sometimes outweigh the budget for research and maintaining product quality.
You can tackle this by using readily available functional foods in your daily routine, such as iodized salt, garlic, wheat bran, oats, and tomatoes. So, as a responsible consumer, learn not to judge a book (and a food item) by its cover.
Since ancient times, it has been recommended to maintain a varied and balanced diet to maintain a healthy body. Incorporating functional foods into a science-backed diet enhances your intake of essential nutrients and bioactive compounds. Research shows that they are rich in vitamins, minerals, and antioxidants and have a positive impact on health, including the prevention of chronic disease.
Here is how you can easily include functional foods in your diet while balancing nutrients and ensuring the optimum benefits from your meals.
One of the most important things is taking a varied diet. It is critical for long-term health goals.
A scientific study states that functional food should complement the broader range of nutrients from various sources present in your diet.
Research supports that a varied diet helps to reduce nutritional deficiency, diabetes, and cardiovascular diseases. It also supports that dietary diversity enhances micronutrient intake. A balance in protein, fats, and carbohydrates ensures that functional foods have a place to fit into the diet without making it overwhelming.
Read more: “Are Carbs Good for My Family?” Debunking Misconceptions About Carbohydrates
Adding functional benefits adds a kick to your basic nutrition. It helps you reduce the risk of chronic diseases and improve your outcomes of reaching healthy goals. It’s as easy as blinking! Here are some recommendations from researchers to push your motivated spirit.
Balance your meals by adding vegetables such as broccoli, which supports brain health due to its high vitamin K content. Cauliflower, sea bass, and blueberries are low in potassium, which helps enhance kidney function.
The most important thing is to learn the benefits of functional foods and then decide whether to follow the trend or consider it a fad.
To incorporate functional foods into your diet, research them using databases such as PubMed and Google Scholar. Then, consult with registered nutritionists and dieticians for efficient advice.
While purchasing foods online, check reviews and testimonials for credibility and quality. To gain more knowledge, follow health and nutrition experts on social media, blogs, and podcasts to stay updated and informed. You can also try taking regular quizzes from credible sources.
Before purchasing, remember it is still important to be aware of yourself when it comes to new trends in the market.
Though functional foods are just another trend, incorporating them helps you to create your own balanced and nutritious diet. From functional mushrooms to rich fruits, consider researching their benefits, as they are not magic cures.
Read more: How to Plan Healthy Meals That Meet Nutritional Needs
So, next time you visit your nearest store for grocery shopping, pick your choices and think for a second: Can this fit in your diet? Is it scientifically backed or just an eye-catching advertisement? Making smart food choices and using your brain to plan a good diet is your superpower.
Put this wisdom on your plate, not just functional food!
If you would like to see more resources on nutrition in meal preparation, check out the Household Management Science Labs. The lab uses the research of the Institute for Life Management Science to produce courses, certifications, podcasts, videos, and other tools. Visit the Household Management Science Labs today.
Photo by rawpixel.com on Freepik
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